When I first saw these I got so excited but I controlled myself and only bought 1 to test out first in case I hated it. It is very moussey/creamy and when I swatched it on my hand it was insanely pigmented and it definitely had a foiled look to it. When I put it on my lid I first used a very small brush and I found that it applied really well, however I did find that it almost immediately creases and becomes scaley and patchy.
Next I tried using my finger and I found that if you apply a little at a time it does not crease but I still was not able to build it up to a full foiled finish without it creasing badly.
Overall I do actually really like this product, and I love using it when I want a more dramatic look. I definitely will be buying more of the shades.
Gold Gaga is a gold base with a decent amount of both gold and silver glitter. The formulation is quite light and mousse like to the touch. I definitely prefer my fingers to apply this to my lids. It lasted a good five hours on my oil slick lids too. It really does give a foiled lid look, similar to what you'd get with using an eyeshadow wet.
Compared to another "drug store" brand that has metallic cream eyeshadows, these are definitely much easier for application. Another bonus is the price - a lot of products of similar quality are easily two or three times the price!
My favourite way to apply this is to dab a small amount in the centre of my lights as a highlight/catchlight.
Tips: I recommend a primer to increase the wear time - and you can set these with eyeshadow too if that helps!