I say its not for everyone because I have pretty sparse and light eyebrows; I could not get this product to look "natural" (as natural as filled in eyebrows can look!).
I purchased this in Dark Brown from Beauty Bay. The first time I used this I wore it to the gym to ensure it was sweat proof! In which it was so I was reassured wearing it during summer.
How to apply - I literally just touch the brush to the product, with no pressure, you don't need much as it is very pigmented. Brush along the bottom of you eyebrow to create the shape and then pull the product upwards and across. It also helps to tame the brows.
After a fair bit of usage, it has developed a "crust" - almost like a rubbery texture. I have scrapped this off so that I can continue using this! Seems a bit wasteful but I guess it dries out a bit each time you use.
Also this particular product is made in China. Not that I have an issue with this, but it needed to be mentioned. I would consider Anastasia products to be "high end" so I was not expecting this to be produced in China.
Great for when you want a dramatic look, otherwise the creamy consistency and pigmentation added to my sparse eyebrows isn't ideal for everyday "natural" look.
ASH Dip brow has such an online cult following I just had to get my mits on it, being a blonde I ordered Blonde from Beautybay and after a long wait I finally owned it! I find it easy to apply although you do need a light hand as it can definitely cause you to have pretty intense brows if applied heavily. I like to apply mine with a fairly stiff angled brush (I use Real Techniques). It comes in a fantastic range of shades, I am tempted to order Taupe as well. As for price I think it is more than reasonable!
Tips: Don't leave the lid off for any longer than necessary it has a tendency to dry out quickly!