I bought this toothpaste as I was curious to see how effective the whitening process would be. I convinced my partner to buy it while we were doing our groceries, used it that night and I absolutely loved the grittiness of it, reminded me of getting my teeth polished at the dentist.
I love that it is all natural, it made my teeth feel so clean especially in combination with my electric toothbrush, the taste was a bit different.. I didn't really like it at first but I've gotten use to it.
After a week I noticed my teeth were definitely whiter and have repurchased several times now.
I usually use (and love) Red Seal's Smokers toothpaste as it has a nice minty flavour to it. I mistakenly bought the Baking Soda one by mistake and found it gritty with a baking soda flavour which I did not find that pleasant. I know it is supposedly for whitening the teeth (I can't say I noticed a difference) but the taste personally put me off.