Fudge Clean Blonde Violet Toning Shampoo Review

This pretty much does the trick. A very intense violet shampoo, it definitely does what it says it will do. I'm no stranger to these violet shampoos as my blonde can get brassy a few weeks after its been coloured.

This is NOT for the faint at heart. It packs a powerful punch. I've tried so, so many, Matrix, Pantene, L'oreal..you name it, I tried it. Nothing worked as well as this does. My hairdresser recommended this Fudge one, and sold me the 1litre pump bottle for just $30. This was over 2 years ago and im still getting through it.

I was little worried and hesitated using this shampoo after seeing how rich the purple was, but I'm glad followed through and used it! It did a really great job at keeping away the brassy tones. It does tend make your hair feel like one big clump after washing (I found with having blonde hair that that usually happened anyway) so I would defiantly recommend using the conditioner. I no longer have blonde hair and have managed to go back my natural colour so I used it every now and then as my hair tends to have auburn/brassy type tones which my hairdresser recommended.

I had used a lot of purple shampoos while blonde and this was by far my favourite! I didn't use it everyday just every other it lasted me quiet awhile. Defintely worth a try.

Literally the best purple shampoo ever, I find the conditioner pointless lol. But seriously this shampoo gives me life. Leave it in short time to tone down good tones and brasy bits in your hair put it in on white hair for a long time and it goes a cool grey/purple! So fun

I had heard through other people this was the toner of all toners for brassy hair. It did what it said it would do but I didnt feel it stood out above the other one I had tried. I did have trouble getting the yellow out of my roots which I later discovered I needed to take the colour down more

When I had blond hair this was a staple product. It was amazing at removing brassiness from my hair and made it look fresh from the salon after each use.

I recommend this to all my blond friends and newly blond friends as well.

This product is great value as well as the bottle lasts a long time! (I only used half a bottle in 8 months).

I was at my friends for the holidays and she was bleaching my hair. I had dark brown hair so it went really orange, i used the fudge purple shampoo about 3 times while i was there and it was amazing. It toned all the brassy yellow/orange tones in my hair and left me with the perfect blonde that i wanted. It can tend to be really messy so be careful when using it, i also noticed it made my hair so knotty and we had to use heaps of conditioner afterwards but the pay off was well worth it. However when i went home my hairdressers were out of it and i noticed my hair slowly started fading into that brassy orange tone again, so you'll need to use regularly to keep it the colour you want. I'm not blonde anymore but if i ever go back i will defiantly make sure i purchase this first!

This has lasted so long in my shower! It feels like it's never going to run out. It works so well on my hair; whenever it looks slightly brassy I just use this instead of shampoo and viola, fixed. Smells gorgeous too. They use this at the hairdressers so it must be good.

This purple shampoo is the best! (and at my local outlet a hell of a lot cheaper than others). I used this a lot when i had bleach blonde super platinum hair and got a lot of compliments on the ashy colour, and occasionally the lilac tint when I left it on too long. (If you can't handle purple hair stick to the instructions) but I loved the purple tint. Very strong so a little goes a long way definitely helping on the budget.

Cant fault it really. It does just what it says it's meant to. Only thing to be careful is is to not leave it in for longer then 5 minutes otherwise i found it turned parts of my hair purple. Although the purple goes away quite quickly. Other wise it's a good product that definitely took the orange tone out of my newly coloured hair. Also make sure to wash it off the shower walls after use :)

We all know maintaining being blonde isnt cheap and our hair cant handle constant bleaching but my hair always manages to fade to shade of yellow. So between hairdressing appts, I use this product and its perfect, I can see a major improvement after one wash. Takes my hair back to the ashy look I like and doesnt damage it either! Pretty much a blondes best friend :)