For starters, I'm not blonde. I'm silvery white haired. But the purple shampoo really makes that pop, and so I like to use it.
I find this great, but I only tend to use it a couple of times as week as its pretty strong for frequent use.
The packaging for this is typical for Fudge - looks quite industrial, pretty clear, unisex style, but secure.
The shampoo itself is electrically bright purple. I've heard that you can actually pop it on your hair dry and leave it to get a lilac tinge to hair, but haven't tried that yet - i plan to though!
I find purple shampoo is quite drying on the whole, and this is no exception - I tend to use this with heavier duty conditioners when I use it.
It makes my hair shine and pop as a bright silver white, it's definitely effective!
Have repurchased several times
Used this many many times, only have to use once a week to get great results.
I use this along with the conditioner and it works great.
Tips: Leave on hair longer if wanting more ashy look or if hair is very gold.
Use a nourishing conditioner as purple shampoo is drying on the hair