Manuka Dr has announced that Kourtney Kardashian is their new brand ambassador - which Im sure will be HUGE for their company. It got me thinking about what products I purchase or consider because of celebrity branding or endorsements. Im a sucker for good marketing!
Think Kate Winslet Lancome / Emma Stone Revlon / Kate Moss Rimmel.
What products have or are you considering because your fave celebs are promoting it?
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Celebrity Brand Ambassadors
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I had liked this brand on FB ages ago, but recently it was Shanxo this and Shanxo that - I'm not about to jump on her and start spouting that she is getting paid for it but it was a bit off putting so I unliked them. Every so often Oxygen does the same with her and I'm just a bit over it :P
I don't think I buy things because celebrities have them, if anything it puts me off more. I buy what I think will be good for me, rather than who is endorsing it.
I don't think I buy things because celebrities have them, if anything it puts me off more. I buy what I think will be good for me, rather than who is endorsing it.
I agree Shaz - If a brand over exposes a celeb it can make me have the opposite effect on products.
I guess what I was meaning is that it would come down to what celeb you like, as in I wouldnt buy a product if it was a celeb I didnt like (especially if their name was plastered all over it) as opposed to a celeb I really like and admire, then I would feel a little bit special using it - more so if it was their own brand.
I guess what I was meaning is that it would come down to what celeb you like, as in I wouldnt buy a product if it was a celeb I didnt like (especially if their name was plastered all over it) as opposed to a celeb I really like and admire, then I would feel a little bit special using it - more so if it was their own brand.
Celebrity Brand Ambassadors don't really sway my decision when coming to purchase makeup / beauty cosmetics.
Good on Getting Kourtney Kardashian on board, there are people our there that will now be more swayed to purchase their products because of that fact. But for me No, it doesn't affect my decision
Good on Getting Kourtney Kardashian on board, there are people our there that will now be more swayed to purchase their products because of that fact. But for me No, it doesn't affect my decision
I don't follow any celebrities enough to care who's promoting which brand and it doesn't really mater to me if a celeb is promoting something.
However I think this has been a wise move for Manuka Doctor... People either love or hate the Kardashians (I hate them haha) so all of their rabid fans will definitely be buying all the stock off the shelves. It's probably not going to be so great for NZ customers though, I can just see the brand rising the prices because they know people will pay for it as it has a celeb's face on it, which is totally unfair but a lot of companies do it.
I'm like Shazatron though, I was interested in the brand until they started pushing Shaaanxo and sponsoring her videos and now the Kardashian thing, no thank you haha
However I think this has been a wise move for Manuka Doctor... People either love or hate the Kardashians (I hate them haha) so all of their rabid fans will definitely be buying all the stock off the shelves. It's probably not going to be so great for NZ customers though, I can just see the brand rising the prices because they know people will pay for it as it has a celeb's face on it, which is totally unfair but a lot of companies do it.
I'm like Shazatron though, I was interested in the brand until they started pushing Shaaanxo and sponsoring her videos and now the Kardashian thing, no thank you haha
Celebs have little or no impact on my decision to buy a product. If they could actually convince me that it's a great product rather than just because they use it I'll look as youthful, beautiful etc then maybe I'd reconsider. It's a little hard to buy into when they have a glam squad behind them. Great thread!!!!
I might take notice of advertising that features someone I respect but I know they get paid and rewarded so take it all with a grain of salt. Celeb ambassadors are just another gimmick imo. I'm ususually put off if they claim the celeb designed it.... Unless they're famous for creating makeup/products then they're amateurs at best.
I'm like Shaz. Celebrity endorsements don't effect my decision because to me if anything the money that was used to develop a better product is now going to pay the celebrity. And if you can afford cosmetic surgery, high end facials and treatments, high end perfectly applied makeup, an expensive diet plan, every photo of you photoshopped to perfect, etc. I don't think that product is the only thing giving you perfect skin. To me in order to look a certain way it's a combination of what you do and have had done to yourself. Plus no one's honestly checking up on whether the celebrity is actually using the product they endorse as their only product. Honestly a few years back when Proactiv was getting many celebrity endorsements, after I myself personally tried the brand consistently, I honestly don't believe that they actually used the brand they endorsed other than holding it up to their faces looking happy for the advertisement. That stuff wrecked my skin and wallet.
I've used one of the Manuka Doctor Oils and I really liked it, but I didn't come to that conclusion from seeing who is now endorsing it. And if it does get too expensive as a result then I will look for more affordable options.
I've used one of the Manuka Doctor Oils and I really liked it, but I didn't come to that conclusion from seeing who is now endorsing it. And if it does get too expensive as a result then I will look for more affordable options.
I had a re think about this today, no I don't buy products just because a certain celebrity is the face of the product. I won't buy products I don't need and it doesn't encourage me to buy it. However I'm all for celebrities collabing with brands. I would purchase certain products out of support for the brand and celebrity.....does that make sense? Probably two completely different things but yeah.
I think Kourtney is probably a good fit, she is into the more natural brands so it seems like they actually tried to get someone to suit them rather than just any old celeb that woud do it.
I'm not really influenced too much by celebrities these days so it won't have a huge impact on me personally but I don't think it's a bad thing for the company to do.
I'm not really influenced too much by celebrities these days so it won't have a huge impact on me personally but I don't think it's a bad thing for the company to do.
I love Manuka Doctor products and I think it was a smart marketting move for the brand to team up with Kourtney simply because so many people love to use the products the Kardashians use. Personally, I don't buy a product because of the celebrity associated with it, however, I do find that when celebrities endorse a product, the exposure for that product is increased so it can be a great way to hear about a new product
I feel using a celebrity as a brand ambassador is a very smart move by a company as it is great global exposure, regardless who the celebrity is there is plenty of people who would purchase solely because they say that they use it. Personally I am not overly swayed either way, if it is a brand I love, or a cute packaged product then 9 times out of 10 I am going to want it, be it endorsed by a celebrity or not however I am not hyped up about it as some would be. Makeup gurus on the other hand, and limited edition from brands are my lure that I can't break.
I am not too worried about which celebrities are endorsing the products however I do think it is cool that Kourtney Kardashian is behind a NZ brand. I enjoy watching NZ youtubers and seeing what they think of products; however since discovering beauty review, I go on here a lot to see what the products are like and if they are suited for me.
yes I saw this too. Celeb endorsed adverts don't necessarily persuade me into buying that particular brand or product, but it does alert me to that particular product or make me more aware of it. So because I know about it I'm more likely to consider it when I'm in the beauty aisle. For me the product itself is what will make me by it.
So if I answered this yesterday I would be saying there is no way I would purchase just because of a brand ambassador, it doesn't sway me either way, I understand why they do it but it doesn't work on me... etc.
HOWEVER this morning on instagram I saw that Estee Lauder and Victoria Beckham are doing a collaboration and I love the match! I like Estee Lauder anyway (I have a beautiful eyeshadow palette from them). And I adore Victoria Beckham, I loved her as Posh Spice in the Spice Girls... I think it has something to do with my resting bitch face that she seems to have permanently. Can't wait to see what they come up with!
HOWEVER this morning on instagram I saw that Estee Lauder and Victoria Beckham are doing a collaboration and I love the match! I like Estee Lauder anyway (I have a beautiful eyeshadow palette from them). And I adore Victoria Beckham, I loved her as Posh Spice in the Spice Girls... I think it has something to do with my resting bitch face that she seems to have permanently. Can't wait to see what they come up with!
Really Kirsty that is pretty cool about EL and Victoria. I don't class Victoria as a "celebrity" though as she has remained so grounded and humble, keeping herself and her family out of the limelight quite a bit, she also has worked pretty darn hard as a working mum to build herself up out of pop beginnings. She's inspirational and such a lovely person. Shall be keeping my ears open for more information about that collab, love EL makeup anyway.
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