Like any matte liquid lippie, this is definitely drying. I absolutely need to give my lips a good coat of vaseline a few minutes before applying my Melted lipstick. A good liner will also help colour not to bleed into fine lines around your mouth, although I haven't had major issues with that.
But once you've prepped your lips, the colour payoff and longevity of these colours is amazing. I don't even need to fully coat my lips with product, I just dab a few dots on and then spread it evenly with a brush or my fingers. After eating and drinking, it still looks great!