I have pretty dull skin and this revived it in 15 minutes, such a good buy! The clay mask didn't really have a smell and applys to the face really nicely, it is thick so it doesn't slide off your face and starts to harden pretty fast. I probably applied too much the first time I used it but I did find it was a bit of an effort to get it off with a soft cloth, is easier to do in the shower.
Made my skin softer than I have ever felt it, it looked just as good as it felt.
For $24 I would have like less bulky jar and more product, or a squeezy tube or single use option for travel would be great too.
I was lucky enough to score this product a few months back. The packaging is beautiful as most L'Oreal products are. The clay itself is creamy and soft, doesn't feel gritty at all. After applying it to my face I noticed very very fine specks of mineral, which surprisingly didn't scratch at all. The one thing that I was a little bit surprised about was the smell. It's not unpleasant, but definitely a distinct clay smell. I left the mask for about 15mins until I noticed cracking around my mouth. Washing it off I found was easier in the shower rather than just using a wet washcloth. It does leave your skin feeling toned and smooth. As for 'purified', I'm not sure, my skin didn't have any breakouts, and after using the mask it didn't cause any over the next few days. But, in regards to the 'mattifying' aspect, it's great for the first hour or so, then my t-zone was back to its slightly shiny self.