It's a small, cute bottle. Nothing special but still nice and modern looking.
The smell is inoffensive, barely noticeable. I think this is always a good thing. Heavy scents are such a turn off, especially since the eye area is so close to the nose.
It has a nice, silky consistency and rubs in easily. Only a small amount is needed, so I imagine the bottle will last quite a while despite its size.
Having only used it for less than a few weeks I can't speak for it's long-term results (yet), but I can vouch for it's short-term results. My undereye area is perpetually plagued by dark circles and I did find that this cream helped ease that some. I also have dry skin and so it can sometimes be difficult to find creams that moisturize them adequately, this cream also did a great job of that.
Overall I thinks it's a good eye cream, I would recommend it.
When I first saw this, I was a bit alarmed at the colour, it is a nice shade of Trump, however, first impressions can be deceiving, and this Ultimate Eye cream has proved me wrong! Packaging wise, this is a nice sturdy glass jar, that looks great by the bedside, and the lid is shiny, smooth and contoured. OK, so the shade of the cream, I had visions of applying clown makeup, the colour is a strong peach, and looks very opaque, (I'm super pale so I freaked out a bit), this is where I was Wrong!. The colour for me, does not seem to transfer to the eye area as I thought it would, it melts into the skin, and is luxurious and lightweight in texture. No greasy after feel, and no smell that I could observe. I didn't notice a slight concealer effect though. I use this before my primer in the morning, it is a sooo nice to use, that I don't just use it for the eye area, this is quite the all-rounder of a product! Super hydrating for dry overly air conditioned office cheeks. I cannot say I noticed a difference on the first application, but I have been using this religiously ever since I received it, and will continue to do so, I can say, I will be repurchasing this one! Thanks BR, you have put another holy grail product on my list!
Tips: Pop the jar in the fridge, then apply the cold lid to the eye area for a cold compress, very therapeutic!