I got this product from pak'n'save and its cost me around 3 doller may be if I remember properly. personally I don't like gel base toothpaste but I bought it because of its claim teeth whitening.
It is normal packing like normal Colgate has. But formula is mix gel and white paste. Looks cool specially kids found it really attractive and in courage to brushing twice a everyday. I really like three different colour toothpaste.
After use I feel fresh breath and it does provide long last freshness. fluoride base toothpaste protect tooth decay which good. Product did job perfectly but not teeth whitening. I had finished my whole toothpaste however I didn't see any different on my teeth colour. I wouldn't buy it this again. If you looking normal toothpaste that it does job good but not for teeth whitening.
We buy this from time to time because its affordable. 2 for $5 example from the supermarket. Although I do prefer other brands rather than this particular Colgate product. I find that it is rather sweet tasting for a toothpaste, which in my books is very odd. Over all it does still clean your teeth. I do find also that my breath does not seem to stay 'minty fresh' as well as it does with other products.