I use the soft ocre all over my lids when I am going to apply shadow or even alone. It is the perfect base colour for my lids and gets rid of any veins or discolouration if needed.
The paint pot is nice and creamy highly pigmented as well so you need not use too much otherwise you will crease your shadow. I have slightly oily lids so this is perfect to get rid of that problem. Also will help with the colour pay off of every shadow you use.
The best way to describe this is lipstick for your eyes, creates an amazing base for eyeshadow to adhere to and remains on all day. fantastic to be used on its own or as a mixing medium.