I thought that I had found the holy grail of liquid lipstick formulas but it seems Colourpop has too and it is on par with the others.
For the price you would expect this to be cheap, tacky and not dry to a matte, and it did then it would dry your lips out completely. However this is not the case with Colourpop, the formula applies in a soft creamy state, that dries slow enough to allow you to move it around and perfect your lip shape but quick enough that you don't have to walk around waiting for it to dry with my a gape looking like a fish.
So many colours to choose from and then the moment I think I have them all, along comes some more and each one is unique to the others there is no overlap of colour. My favourite is clueless it is the dusky rose of my dream with hints of mauve to keep it almost nude on my lips.
Lips stay hydrated and the colour only fades from my inner spots after a few hours, but the formula isn't stiff that you can just pop a little on those areas without the need to take it all off and start again. Removal is pretty easy too with the use of an oil remover.
I own about 6 ColourPop Ultra Matte Lipsticks.
My first impression was how cute the box is. I love the holographic logo on the box and it is so small and cute! The lipstick itself has very sleek packaging. It is perfect size to fit in my teeny handbag. The ColourPop logo is shiny and stands out. I love how the tube is crystal clear so you can see the exact colour of the lipstick.
Now onto the lippy!
The formula is quite watery but this makes it easy to apply and spread evenly. You need a steady hand for getting those lines crisp as with all liquid lipsticks any mistakes can be quite unforgiving. My collection so far ranges from hot pinks and purples to a deep red. They are all beautiful and every time I wear one (especially the shade "Koala") I always get glowing compliments which - of course! - encourages me to keep wearing them.
they are very long lasting and stick well through eating and drinking - although with a hot drink it can wash away where the hot liquid touches your lips. But overall very impressive staying power. I wear it all day at work and I only need to touch up once after lunch which is great! I work long hours so worrying about shoddy lippy is not part of my day anymore!
The colours are fantastic and the smell isn't too bad. I love how bright the lipsticks are and I am definately a fan!
For only $6 USD per lippy it is fantastic value!
Tips: Exfoliate your lips and apply a thin layer of lip balm to really prime your lips and show off that gorgeous shade!