I *thought* I shook the bottle really well, might be just me.
It says "New Ultra-light texture. Nude-skin effect fluid. Non-greasy, invisible finish."
I found the texture to be similar to runny PVA and even smells a bit like it. (It claims to be fragrance-free so it might just naturally smell like that?)
On first application it does feel slightly greasy - to be honest all sunscreens feel greasy to me. But after being outside for a bit that sort of disappears. Probably needs time to work itself into the skin. The slight shine from application will disappear too and it does feel light.
I was lucky enough to be selected to trial this and Wow!! hardly covers my reaction. I work outdoors so sunscreen is a necessity. One of my biggest gripes though is when it gets hot that most sunscreens end up running in my eyes which this one didn't. The 50ml bottle looks like a shrunk-down pump bottle but actually has a nozzle. The fluid is white, mainly scent free and quite runny but is very easy to apply and absorbs into my dry skin quickly. Even when outside in direct sun I never got burnt so I believe the 50SPF label on the bottle as I have been burnt with lesser sunscreens in similar conditions before. The price tag (about $35 for the 50mls) might seem a bit high but it really is worth every penny.
Tips: Only squeeze lightly as the fluid is quite runny and comes out rather fast.