It has been a very long time since I attempted to lighten my hair with a box dye after a few disasters, but not having dyed my hair for so long has made me brave. I have very long (almost to my bum), dark, curly hair. Whilst I do get dry ends (a common side-effect of curly hair) my hair is in otherwise good condition.
This product was very easy to apply, the brush that came with it did a good job and I've actually kept it in case I want to touch up or go over it with another colour. I only left the product in my hair for 30min as I wanted a subtle colour change and I really like it. The product has taken my hair from dark brown to to a medium golden brown.
After you rinse the product out of your hair there is a conditioning shampoo to go through your hair, as my hair was feeling slightly dry I followed up with conditioner then one out of the shower applied some hair oil to the ends.
Once my hair had dried I was really happy with the result, plan on leaving my hair at this colour and maybe going a bit lighter in summer.
I love the L'Oreal Paris Preference Wild Ombre shade 2 brown to blonde because of its easy application and great results. While my hair didn't turn out as light as I would have hoped, it did provide a natural look to the lightening of my hair. Unfortunately I did this by myself and realized too late how great it would have been to have someone else do the back sections for me because though the application was simple in theory it was quite difficult to spread it evenly on the hair which you couldn't properly see. So I recommend using a mirror or having a friend to apply it for you. I did have one other problem with the application process because I found that while continuing to apply the mixture to other areas my hair began to clump which made it difficult to firstly, tell if I had applied it evenly and secondly to apply extra to the area it became extremely knotty. Despite these small problems I would definitely use this product again because it does have fantastic results.
Tips: Tip 1: Have a friend that you trust to do it for you or have an extra mirror on hand so that you can see that back of your hair. This is because making sure the back is done as well as the front can be quite difficult. Tip 2: Make sure that you brush you hair thoroughly before you begin because the brush provided does not act as an actual hairbrush and it will be difficult to apply the die if your hair is knotty.(obviously for those with curly hair would need to straighten their hair before using the ombre die just to make things easier and so that the die spreads evenly.) Tip 3: As with most dyes if you are sensitive to strong smells I recommend applying the dye either outside or near a window in case the smell becomes too overpowering for you. Tip 4: I found that while applying the dye with the brush provided a lot would still be left in the brush after I had brushed through a section. For this it is a good idea to slant the brush like / as it allows more of the mixture to come out. (At least that is what I found in my hair.)