I've been using this shampoo daily since receiving it and have mixed feelings towards it.
My initial impressions were good. The bottle is a lovely blue-green colour and the scent is very nice and clean.
The shampoo itself foams up a LOT. You only need a small amount as the foam takes care of the rest. I found this shampoo to be very drying on my hair so focused it on my scalp and tried to avoid the lengths of my hair as much as possible. The foam covered the lengths regardless so would always dry it considerably.
I will finish the bottle but I won't be repurchasing it purely because it is so drying on my hair.
My hair has been getting oily roots recently, so I decided to give this shampoo a go after hearing about it here on BR.
The shampoo is packaged like the others in the Elvive range. And the white shampoo inside the bottle doesn't look much different to their other shampoos. Being a clay shampoo, I expected something thicker than standard shampoo. Scentwise however, I reckon it has a similar scent to other products in the clay range - not that it actually smells like clay.
In terms of effect, the shampoo does feel like like it's taking the oil out of your hair. After washing it out, my hair had a squeaky clean feel, and I sometimes got an extra day before needing to wash it again. But although it said it was for dry ends too, I didn't really find it great for those. I found it best to stick to a hydrating product for those.
Because my hair doesn't get oily (except for the roots from time to time) and because I stuck with a conditoner that hydrated the rest of my hair, I don't think I saw the effects as much as someone who has oily hair who uses both the shampoo and conditioner. But it did pull my roots out of their oily funk, and give me back my normal hair (which is more dry than oily). So this product is a great pick me up for people who are having an oily moment too.