L'Oréal Paris ELVIVE Anti-Brassiness Purple Shampoo Reviews

I decided to try this out after reading all the positive reviews about how good it is at eliminating the brassy look and I have to admit I was pleasantly surprised at how well this worked.It has a really nice scent to it which I loved because there is nothing worse when your shampoo smells horrid.The shampoo does feel rich and luxurious to use and lathers well so you don't need to be using a ton of it to get the job done.I left it in my hair for a good 5-8 minutes because my hair really throws a lot of goldy tones and needs just that bit more longer to work.The purple shampoo did not stain my hands at all but I did wash them thoroughly with soap however there was a slight tinge under my nails which eventually washed off after a few scrubs in the shower.I liked how the formula was not too runny and therefore less waste because the consistency was a good thickness.I will definitely be using this again it's very affordable and available where I shop plus it actually works to my satisfaction.

I needed to try something on the cheaper side to goldwell and fudge purple shampoo as we didn't have the money to spare on those luxury items that week so I took a leap of faith and brought this in my weekly supermarket shop from countdown and the results were so good, right up there with the salon brands.

As a natural brunette gone blonde I always struggle with brassy undertones coming through. In the past I have found purple shampoos drying and make my hair brittle but this product does not do that. It leaves your hair feeling hydrated, toned and even smells amazing

I have relatively long, thick, blonde hair (just for reference)

As far as purple shampoo's go, this one is the same as the others and probably a more affordable price point for most people as some can be ridiculously expensive.

The colour is amaaaaazing, a nice deep almost metallicy purple and the texture is quite runny but nicely lathers and spreads once you apply it to your hair. I find it didn't really have much of a smell at the time but afterwards my hair definitely had that 'hairdresser' smell to it.

As far as noticing any difference to the colour of my hair, I can't say I did, however perhaps over time this would change.

I liked it, didn't love it, and probably wouldn't repurchase but it wasn't a bad product.

Upon first seeing this bottle, while attractively packaged, I thought the size of the bottle was quite small. However Once I used the this shampoo I realised that a little goes a long way. Combined with the fact that you only need to use this once a week means that the product lasts much longer than I assumed from the size.

This shampoo smells great, and really does deliver on the promise of a rich and luxurious texture. It lathers well and has great coverage with a small amount of product.

After the first use I noticed a visible difference in the tone of my hair. It really evens out any yellow and grassy tones and leaves a lovely bright blonde in its place. I really look forward to using this shampoo and highly recommend it.

My first impression was that the bottle was really small - it's 200ml, but feels dinkier.

It smell pleasant - its not an identifiable smell, neither fruity, nor fresh. Just standard hair care.

This purple shampoo is very very purple. It would be a bit staining if you got it on dry surfaces.

This shampoo is fantastic. For starters it lathers well , a rarity with toning shampoos! And it doesn't knot my hair while I'm using it! The deep violet really does remove unwanted yellow tones.

My hair didn't feel dry at all after using this.

After using both this and the conditioner my bleached hair is easy to style and left shiny, soft and frizz free, with no yellow in sight!

WOW, WOW, WOW........having used other purple shampoos before that didn't produce the desired results I was amazed at how great this product removed the yellowy brassy tones from the highlighted parts of my hair.

Love the fact that it's a great price and I love that I'll be able to easily repurchase it from the supermarket while grocery shopping, no more special trips to buy from a salon. It smells define, doesn't stain your hands, and works great!

L'Oreal outdone themselves again with this shampoo, so hats off to them! This product is worth every cent, leaving hair colour less brassy, silky smooth, shiny and easy to style!

I wilm most definitely purchase this product again!

I purchased this for my daughter as I used an ombr`e dye on her brunette hair. If was left with an orangey tone. Well this has toned that down nicely to give a nice colour. It can stain the scalp a wee bit. Her hair is shiny and soft not dry at all and the important thing is that she is happy with this and will continue to use it. This smells nice too. Use for the longest recommended time for best results.

I was really impressed by this product (and the overall effect coupled with the Purple Shampoo). Unlike other purple shampoo's I have used in the past the consistency of this product was shiny, thick and quite jelly-like rather than being overly silky etc. It had a nice pearl sheen to it but maintained a bright purple colour. I used approx. a gold-ball size amount of product as I have long, over the shoulder length hair. I was impressed with the lather and result of the shampoo at actually cleaning my hair as a well as brightening it. I enjoyed that the shampoo only needed to be used weekly as I felt that results were noticeable! I may have enjoyed the product more if it had been a pump-lid but otherwise the overall aesthetic of the bottle was pleasing.