essano Blonde Shampoo

I purchased this after running out of salon purple shampoo. Its 'okay' but certainly it isn't as good as other brands I have used or have since used. As such, whilst okay, I wouldn't buy again. Having spent that much money on going blonde I've chosen to go with a dedicated purple shampoo/conditioner.

Hi beauties, I used this on my daughters hair, had started to go a lot golden on the mid length and ends of her hair, so using this every twice a week for two weeks and gradually take it down to once a week, then left it, turned out really nice and not to dry, and feeling stripped x

As far as a supermarket purple shampoo goes, this Essano shampoo isn’t too bad.

It smells nice and it does tone down the yellow in my hair a little bit. But I don’t think it nourishes my hair all that well. My hair felt a bit coarse once it had dried after using this.

This is less than half the price of my favourite Fudge purple shampoo, but I much prefer to spend more and buy my usual which leaves my hair feeling super soft and noticeably more toned.

Received both the shampoo and conditioner of this range in a beauty box. I dye my already blonde hair lighter once every two months or so, so I’m always after a good purple shampoo and conditioner. Works really well to neutralise brassiness, and just for a laugh I left it in for longer, about 5 minutes. I had previously done this accidentally with a blue shampoo/conditioner and was surprised to find it had dyed my hair blue. It washed out after a few days, but I wanted to test if this Essano range would do something similar. It did not. My hair was silver in places, but I loved the result. The shampoo is going to last longer as it lathers up really well, and you don’t need a lot to get a great lather. In addition, my hair was soft and silky, full of moisture, shiny, and not weighed down. At $11 a bottle I would definitely keep buying!

This is another good product from Essano.

I have white hair that is prone to yellowing and have tried most purple shampoos on the market.

This one comes in a cute dark pump bottle with a pump top. the pump top doesn't work on mine which is annoying.

The product is literally purple shampoo. It lathers up well on my hair and my hair feels clean and soft afterwards.

The smell is lovely, kind of salon-y but fresh and sweet.

So the product is great, it neutralizes yellowing, and softens my hair, which is what I want. It's probably on a par with all of the other purple shampoos I've tried, but smells better than any other, and is well priced. Definitely worth buying for white hair. My clients at work also use it and it dulls the white in their dark hair. I do recommend it.

Used this during lock down for the first time when options were limited. Honestly, for a supermarket option it was not bad. Of course there are a lot better options out there on the market and most do have a higher price tag. But for someone on a budget or on a holiday and forgot their purple shampoo this is a great option to get by

I have used this while I was blonde, but I was not that happy with it. My hair was always so tough, like a rope. And never foamed at all.

This shampoo is very purple. But don't let that put you off. My hair which is grey and bleached ( thanks lockdown). I use it combined with the conditioner and it looks great. My scalp is also sensitive and no itching after using this.

I have used this in between my more expensive salon shampoo. I find the purple strong. It stains any dry patches on my hands. It lathers well and I love that it is at the supermarket and a gentle product. I will keep buying this to supplement my other shampoo.