This product is really runny. As soon as I squeeze some onto my finger it runs, so I have to quickly use it. I even have to store the bottle upright so I don't get a surge of product coming out when I next use it.
It is a thin consistency but it's rather pigmented, so it gives a bit of coverage. It dries rather quickly, so I suggest apply on one area at a time and work it in.
I have oily skin and this product leaves your face feeling rather oily. It does leave a bit of a shine finish. After applying it on I blotted my face with tissue and there is oily residue on it, after this I set it off with powder. I do get a bit oily during the day, I can feel it on my skin, so do blot during the day. However it is long lasting and doesn't run off by the end of the night.
The packaging is very appealing in its sleek tube form. It doesn't really have much of a fragrance except for its chemical smell.
This BB has a slightly watery consistency which spreads well on your skin and blends easily. I used my fingers and a flat topped brush to apply and preferred to use a brush for application to get a more even cover. I tried this a few different ways - on its own, with primer and with primer and a setting powder on top. Overall I preferred to use this BB cream combined with an ELF primer and the Natio translucent setting powder on top. I did find that even though this is meant to be for oily skin, it did get a bit patchy around my nose and chin area by early afternoon no matter which way I'd put it on in the morning. I don't think I'd repurchase this but I'll use it at home for my "non make up" days just to even my skin out a bit.
Tips: Apply with a flat topped brush for even coverage and use a primer and a setting powder for longevity.