I am a sucker to a good colour hair dye and so far I have found this one is a pretty deal. My natural hair colour is browny blonde but I have been dying my hair red for the past 4 years I admit it is hard to find a good red hair dye that lasts, is bright to my liking (as I am fussy) and doesn't make my hair look/feel like straw, this hair is amazing, it is not my fave but it is definitely up there in the top 5.
The consistency is runny which can be a positive thing when it comes to hair dye and the amount you actually get. I usually takes 2 boxes to completely do my hair which is good because some brands it takes 3.
The smell is amazing, it doesn't smell like there are to many harmful chemicals in it and it leaves your smelling lovely, the condition that comes with the dye I wouldn't recommend as it doesn't fee/smell as good as some of the others and doesn't leave your feeling as soft as some do but all in all I love this product.
The packaging for the product is modern and has a good description of the contents of each box and a good colour indicator on the back of the box as well. <3
I'm a bit torn about this product, but will most likely continue using it because of the amazing colour. I use the shade Intense Red, which I have got so many complements on and truly love.
Unfortunately I think that is where the positives end. The application is awful, it's oil based, and feels like it. My hair felt so heavy and greasy I just wanted to shampoo it again and again, but didn't want to wash the colour out. I think that it is a it less drying and damaging and is nice to not have the ammonia smell but I don't think it's worth that. The formula is also quite difficult to spread thought the hair, I've coloured my own hair so many times and this was the first time i'd had a patchy result, so I was extra careful the second time. It just feels like it clumps in the hair a little bit.
The other big downside is how fast it fades, especially as the colour I use is meant to be intense, it doesn't look quite so good after a couple of weeks.
I would love suggestions for other products in similar shades so that I don't have to buy this again!