When I first got the box, I was really surprised at how big it was compared to other hair colouring product packaging. The design for the packaging was well thought-out.
I had to re-bleach my roots before using this as my natural hair colour is black. However, since I asked a friend to do it for me she evened up dying my ends as well as my root and my hair became very dry and I was scared to try this product over it. This did a very good job at toning my hair, the colours were very even and it was very easy to apply. I have shoulder length hair and there was still about half the bottle of product left over when I was done. The colour developed fast for me, around 10-15 minutes or so. I really like how the conditioner or "hair treatment" came in a tube so you can actually re-use it, unlike other ones that come in packages. It also helps make your hair soft after the colouring. After blow-drying you can see the vibrancy of the colour, so shiny!
The only thing I didn't like about this was the mixing bottle. It got hard to hold onto it to squeeze the product out because it gets slippery.
Faded very fast after a few days and turns yellowy. However, purple shampoo does a good job at getting rid of the yellow tones.
Overall, I'm very happy with this dye. I would use it again, price is very reasonable since all other box dyes are around the same price.
I found this product was easy to use, the instrucents were clear. The bottle you blended the hair dye in was a great shape, good size for your hands. It had along tip which made it easy to put the syr through your hair. I found the colour didnt quite look like i thought it would. I had stripped my hair colour so it was a light colour, the red didnt really show through alot. In the light it gets a shimmer of red. Loved the conditioner you use afterwards, hair felt great. Have used these dyes before and had good results.