This foundation quickly became my holy grail, can't live without, foundation. I picked up my first bottle from Farmers from $45.99, which is quite pricy compared to the US price ($9.99) and I haven't looked back.
I use the lightest shade 'Ivory' and it has been amazing to find a foundation light enough for my skin tone in winter. I apply mine with a damp 'beauty blender' style sponge by smoothing foundation on with my fingers in the desired area and blending in and around with the sponge. I feel this gives the best finish as my flat top powder brush (which I use for apply foundation) 'soaks' up too much of the foundation. Also smoothing it out with my fingers makes sure the damp sponge doesn't eat all the foundation up either.
This foundation sits on my skin really well during the day when set with my Rimmel Stay Matte Powder (although the foundation is matte on its own) and I don't require any touch ups during my 10 hour day :)
I would definitely recommend this to any one looking to try a new foundation!
I've tried a few, but this is the only foundation I'll use. It has good coverage without being too thick and cakey (you don't feel like you're wearing any make up, which is nice!), it wears for ages and it's reasonably priced.