While I love fancy foundations, my budget doesn't really run to them any more. Added in that I run out and can't get to the limited locations that sell the upmarket stuff and I end up grabbing all sorts of odd things. In some ways what I love most about this foundation is its availability, between the supermarket and most chemists, you can always find a replacement bottle quickly. It does require a light touch, too much product and it gets hard to blend and goes kind of cake-y and fake looking. I put mine on with my fingers and blend, then pop loose powder over the top.
It lasts reasonably well through a day at work, though does fade away a bit. Definitely requires a touch up if I am heading out again. My normally sensitive skin doesn't seem to react to the product.
For cheap cheerful and readily available this is one of the better foundations I have tried and is a regular in my cosmetics bag.
This foundation blends with my skin so well, it is a little heavy but goes on nicely. The price is very reasonable and affordable. It lasts most of the day, it doesn't feel oily and hasn't caused my skin to break out like other liquid foundations have.
Overall I think for someone (like myself) on a budget this is a great foundation and the range of tones means most people can find just the right shade for them.