Love this formula! Very durable but doesn't feel drying on the lips, lips look slightly glossy and it feels semi hydrating while you wear them. Cute packaging and a nice range of colours to choose from.
Unfortunately the applicator can get a little messy if you accidently squeeze to much product out of the tube.
Also has a matte range which is longer wearing on the lips. Cool Girl and Poppin Corks are both beautiful colours in the matte line.
The lid unscrews to reveal a sponge applicator. To apply the product, all you have to do is give the tube a gentle squeeze to bring colour into the sponge tip, and then apply the applicator to your lips. It does not feel sticky, but it has a nice shine to it. Lips look glossy, even though the lipstick feels like a matte lipstick to wear. It feels comfortable on the lips, and is not drying.
The full size lasts ages
I don't even need to fully coat my lips with product, I just dab a few dots on and then spread it evenly with the brush or my fingers. After eating and drinking, it still looks great and stays on!
Tips: Use with a good lip liner and it'll literally stay on all day