The lid unscrews to reveal a sponge applicator. To apply the product, all you have to do is give the tube a gentle squeeze to bring colour into the sponge tip, and then apply the applicator to your lips. It does not feel sticky, but it has a nice shine to it. Lips look glossy, even though the lipstick feels like a matte lipstick to wear. It feels comfortable on the lips, and is not drying.
The full size lasts ages
I don't even need to fully coat my lips with product, I just dab a few dots on and then spread it evenly with the brush or my fingers. After eating and drinking, it still looks great and stays on!
Really happy with this liquid lip. Kinda love the packaging being honest! Applies nicely and lasts a few hours (depending on oily food etc). Doesn't flake away.