I have the lipstick in the shade 655 or daringly nude, I have fair skin tone but im not super pale and i find this lipstick is awesome for everyday! Its very natural and my shade fits under the neutral tones.
The formula is in-fact very creamy and it feels almost velvety on my lips, i do need to touch it up throughout the day a fair bit because i find it sticks to random patches on my lips when it starts to wear (i dont have dry lips) and i dont like the way that looks.
So far i only have 1 lipstick from this range but i would be interested to try another colour as i know see they have a wide range of 68 shades! These lipsticks are very inexpensive so i would defiantly buy more.