I have 4 different shades, "oh la lilac", "lust for blush" "who wore it reder", and "mad for magenta". It says there is supposed to be pure pigment but unfortunatly the color pigment in all 4 that I have is next to none, the who wore it reder has to be the most pigmented one but is still barely next to anything. I like how they go on, theyre smooth and creamy just like a lip balm and when I just want a hit of color but more moisture I will grab these. It was really disappointing in these as they advertise some really nice colours throughout the range but then once buying them the colour pay off is not worth the price, I was lucky as I picked all mine up really cheap or given to me but I would not pay full price for them.
So overall if you are looking for a lipbalm type of lippy with very little color pay off then these are for you as they do go on nicely and smooth but the color in them is very minimal, sometimes personally I do like that so I will continue to use them but would very pay the price that they are.
I bought one of these recently from farmers, a pale pink shade. It is definitely not a long lasting lipstick, it comes off very easily so if you ate or drunk anything it would come off straight away.
As some other reviewers have said, it is quite a creamy consistency and would be good if you have dry lips.
Colours are pretty but long staying lipsticks are so popular at the moment so I don't think this range will last very long.