I am in LOVE with MAC lipsticks. I like how they categorize their products according to the texture, it is very easy to try all those different textured lipsticks. Their matte lipstick (Ruby Woo) is my all time personal favourite which seems to be almost everyone's favourite as well. Colour is great, and if its matte it goes a long time. Also, I amazed by how they try to bring out so many different shades of lipstick so there will be at least one shade that each person will like.
TYI, their matte lipstick smells like dark chocolate (not too much, but its there)
I recently purchased the shades 'honeylove' and 'blankety' and I am in love! both these lipsticks are so creamy and pigmented. I do find that i have to reapply often but overall I still love the products. These are the best lipsticks I own and i will definitely be purchasing more :)
Tips: Make sure your lips are hydrated before applying matte shades, I find applying lip-balm helps.