I bought two of these when farmers was having a deal all Rimmel lip products for $10, unable to decide I purchased a matte one and the regular shine one.
I this review is on the shiny apocalips I purchased in the shade atomic rose.
The opacity is good, it goes on looking very nice, scent isn't the best but it's not horrible. As for their claim neither a "lip gloss or lipstick" i'd say this is like a lip gloss but the formula is not quite as sticky as a lip gloss which results in the staying power being very poor.
I hate sticky lip glosses so I prefer this over other lip glosses, however I was pretty disappointed with the product based on the expectation they built up for it.
I purchased 2 of these lacquers from Kmart because they had them on clearance for $5 so I thought I would try it because I've heard some good and bad things about it.
I bought Celestial which is a pretty every day pink and Phenomenon which is a light nude. The first thing I noticed was how bad it smelt but the smell goes away once you've applied it to your lips. I found the application of it fairly easy and it was super pigmented so I only needed one coat of it. Once it was on my lips I didn't find super sticky, it was more of a very slight tacky feeling but it was more on the creamy side so I didn't mind much.
It did not last a very long time on my lips because it was quite glossy but I wasn't expecting it to last very long anyway. As for the colours, I definitely like Celestial more because its an every day colour for me and it suits my skin tone. I think Phenomenon is more for people with lighter skin because it is very nude, I definitely look like I have concealer lips on when I use it by itself so I have to wear a darker nude lipstick underneath and then put a very light coat of the lacquer on top.
Overall this is a decent product and I probably will continue to buy it.
Tips: Using a lip liner will make the application of it easier and it will look neater.