I saw this on BR and decided to pick it up from Farmers as a wee treat for myself. I chose the Rose shade.
It's gorgeously packaged, looks very classy.
I don't use a brush to apply it, straight from the tube, and it applies smoothly and evenly. Two coats and you're left with an opaque colour with a pretty matte finish.
I found it lasted a little longer than my average lipstick, it definitely lasted through drinking, no marks on the cup, but it needed touching up after eating.
It didn't bleed, smear or smudge when wearing off which is always a good thing.