I received this product from BR to trial, Rimmel isn't a brand that I'd usually think of and go for..
I was doubtful when I opened up this mascara to find a huge bushy brush and the formula looked a bit gluggy on first impression. However both the brush and formula are great and apply beautifully.
The formula is on the thinner side and builds really well and evenly, no clumps at all.
The brush does a good job of flaring out and separating lashes. I would usually curl my lashes prior to mascara application which isn't necessary with this product.
I would definitely purchase this mascara in future, great product great price.
I'm not sure why this is highly rated. While I like the formula it's fairly wet enough - I don't like dry mascara formulas the brush does not work for me it's shape is smaller in the middle although in general it's a biggish brush the design of it does not work I had to put layers and layers and it just did not deliver on giving me a good look and I ended up with a thick mess. I like the idea of it not drying too quick so you can keep layering and combing your lashes but this brush just does not deliver good results. I would suggest a different brush.