Love this! I've been looking for a good brush tip liquid liner for ages, I find these best for the flick/wing look I like but it seems so many companies are moving to pencil/smudgy or felt tip "easy-use" liners- I find those transfer and slide into places they don't belong and are too blunt to achieve a good flick.
This liner is perfect - stays put, no transferring once dry, the brush has the perfect thinness and flexibility for a great line and flick - apply with less pressure for a fine line and more for a thinker line. The colour is great, I find it is a true, bold black. I can't rate this highly enough and I REALLY hope maybelline keeps this in production!
I love this liquid eyeliner. I randomly picked it up one day when Farmers was having a buy 2 get 1 free sale. I think the regular price was around $17 or so which isn't bad.
It comes with a nice applicator - the brush is nice and thin and the handle of it is a good size and easy to hold. The formula is like a medium-consistency paint which makes it very good for application. Like most liquid eyeliners, it's not simple to apply but I think most people purchasing a liquid eyeliner understand that. I like to apply it from the middle of my lid out and then from the middle of my lid in which works well for me. Once I draw each line, I hold my eye open without blinking to let it dry for about 20 seconds or so. Be warned, if you make a mistake it's really hard to correct with this eyeliner so take your time.
The formula dries to a really nice glossy finish (hence the name) and is a true black. It can really make the eyes look dramatic and it's great for a night out. It does stay on forever and will not smudge even a tiny bit but that makes it really hard to get off. I find that coconut oil works the best but you'll still probably have to give it a good scrub to get it off when you're washing off your makeup.
For a non-luxury brand eyeliner this is a great product! I would purchase again without hesitancy.