I've never used a brow pomade before and I LOVE IT. I had my brows micro planed earlier on in the year but because they're very blonde I still need to tint them.
This has the BEST stickability of any brow product i've ever used and a little goes a long way so use with a light hand.
It lasts far longer than any other brow product i've ever used and the colour is perfect. Highly HIGHLY recommend. Love love LOVE it.
I’ve only ever used brow pomade once before and that was from Milani which I wasn’t hugely impressed by because of how it dried up easily and became quite clunky.
In comparison, there’s one word I can use to describe this which is: creamy! It legit looked like chocolate when I first opened the lid. I have to admit I applied too much when I first tried so I ended up having thick, dark caterpillars for brows. The great thing about that fact is a little goes a really long way. You can use a tiny bit to have more feathery, “natural” looking brows or use more for some bold statement brows. I also feel that if you’ve just recently had your brows threaded/waxed, you can easily achieve that particular “Instagram Eyebrows” look with this product without even needing to clean it up after with a concealer. It’s just so precise.
In terms of the brush applicator, it's roughly 2.5 inches long (from the point of the angled brush down to the spoolie) and Maybelline did a fantastic job on designing the angled brush. It's pointed enough to know where you're drawing and the bristles aren't stiff enough for the product to glide onto the skin. I do wish the spoolie was smaller and the bristles were more dense just so when I blend out my brows I won't feel the need to wipe out any excess that goes "outside the lines" - however, this is not a dealbreaker for me and is easily remedied.
When I purposely try to rub off the product on my brows with a finger, it relatively stays on, but I do have a smidgen of colour on my fingertip when I check it. For cleansing I did see that it takes a number of scrubbing to completely remove it and you can't just use a makeup wipe which is a major plus because you know that baby is gonna stick come rain or shine.
In conclusion, I would absolutely buy this from my own pocket and highly recommend it. In all honesty, I've been such brow pencil gal for years, but after I received this in the mail, I haven't gone back to my pencil because of the ease of using this! Like I can't believe I'm saying I'd favour this pomade now over my pencils - it's crazy.
Tips: to get that "faded brow look" start lining from halfway into your brow to the tail end and fill in, then lightly brush excess into the first half to create that gradient effect.