Prior to using this, I wasn't a massive fan of brow pencils and was massively faithful to my ELF brow kit. I got this as a part of Sephora's Favorites Superstars kit and was a little skeptical about it just because I prefer to use a brush to fill in my brows.
The packaging on this is nice - it is a very thin wind up pencil with a spoolie at one end. It doesn't feel super sturdy but I have dropped it a few times and it hasn't broken (yet).
The pencil end is super, super fine and thin which suprised me when I first used it. However, upon using it daily - I really like this because it allows you to create a natural look as the strokes mimic hair.
I have the shade dark brown and it matches my brow colour perfectly. The pencil itself is quite hard and you need to use semi firm strokes to get the most of the pigmentation - if you use light strokes then the result is lighter. I like this because it means that I can fill in the front part of my brows without them looking super stark.
Even though I haven't used up my current brow wiz, I have already purchased this and will repurchase it again and again as it is the perfect product for me.
I am surprised to see some bad reviews, but I guess it goes to show how different we all are. I absolutely LOVED and still love this product, it gave me amazing brows with such a beautiful natural shade that everyone was wondering how I made my eyebrows so beautiful... they were unsure if I had pencilled it or I just naturally had beautiful eyebrows (of course its my best kept secret). I would definitely buy this again, because it doesn't show the very evident line like most other eyebrow pencils do, you just apply a very soft touch where you need it, and use the brush to blend it in for a natural look.
Tips: You really do not need to press hard with this pencil, the lighter the better, don't push hard! and use the brush on the other end to brush/blend it in.