I have been on the hunt for a good black liquid eyeliner for a while and purchased this just to practice and have found I can't reach away from this product.
Firstly, I purchased this product due to all the hype about it and have found that it truely is worth it.
Now the packaging is lovely as you can seal it properly so the product lasts longer than other companies. The brush is perfect as the tip has a very fine point which makes the application easier and more precious. The formula is very black which I love as it means you don't have to layer it and I have found that it lasts all day.
This is definitely my holy grail liquid eyeliner.
I am not a fan of this elf liquid eyeliner, although it was a thin consistency it was easy to apply. The applicator is a small brush and is easy to brush on the lid but it claims to be smudge-proof and rich in colour which is not true as i had trouble with it smudging and getting it really black, i needed to keep brushing over the line at least three times and even then it wasn't really black enough. Packaging is really simple. Price wise it was really good it only cost me two or three dollars off iherb so i wasn't expecting much and i ended up using it to try get better at my wings! so even though i wasn't a big fan of it , i still used it up! I wouldn't recommend to a friend as i think there are way better liquid eyeliners.