Colgate Optic White Toothpaste review

This is a good product. I have stubborn stains from coffee, so I have been using this product experimenting for a month now to see if it does what it says, with continuos use brushing twice a day every day the results are brilliant. And I love how affordable it is and the fact that you can buy it at the supermarket alongside with your groceries. :)

Ok so I got recommended this by a friend and have been trying it now for about 5 1/2 weeks I am noticing a slight difference in my teeth now, so the 4 week part I guess depends on each individual case. Also it doe's have a strong taste but I quite enjoy that, it doe's tingle a little bit.

I have been using this toothpaste for several months now – I think I have noticed my teeth being slightly whiter but not dramatically. I have however tried the new pen and have noticed a difference with that. I will keep using it because I’d rather use a tooth paste that slightly whitens as opposed to not at all. It does the job and just takes like your typical minty toothpaste!

Of all the things I could have inherited from my mother bad teeth would have been the last on the list! Add to the genetics the fact I smoke and drink black tea and white teeth is something that I do not have :( I have tried whitening toothpastes in the past with little to no success so was only slightly optimistic that this would live up to its claims. I like the way the tube stands up on the bench and the lid is easy to open yet stays put. The paste itself id rather thick but you don't have to use a whole lot to clean your whole mouth. The taste is pleasant unlike other whitening toothpastes I have used. My teeth felt clean after use and the toothpaste made my breath smell nice and minty for a while after brushing. I followed the instructions and used twice a day for four weeks and found that there was a slight whitening in colour. For the price this is worth a shot for people with moderately discoloured teeth

At first I wasn't a big fan of this toothpaste at all. It is pretty expensive and even after 4 weeks of use my husband and I both thought there was no difference to the colour of our teeth. We did however keep using it, and another 3 weeks or so later we met someone we hadn't seen for a while and they immediately noticed our whiter teeth even though they had no idea that we had been trying to make them whiter. I guess if you look at your teeth every day you might miss the gradual change in colour that can be achieved with this toothpaste as the change is very slow. I would definitely use it again, the only downside is the price.

Bought this on special (and unlikely to pay full price for it) as was quite costly compared with others on the market. Thought it was ok but unsure as to if there was a massive difference in my teeth. The taste was different to most toothpastes as was the texture. I liked both. However, I think if you are really looking for whiter teeth then seeing your dentists is probably best.

I like the bright red packaging. Its very eye catching and fun. The tube is easy to use with a convenient pop up lid, so no worries about missing the cap. The taste of the toothpaste is nice, kind of strong mint taste. I have been using this from a couple of months now, and I can't say my smile have become any more whiter than it was earlier, but it definitely cleans my teeth and keeps breath fresh. I don't think that it whitens teeth but it tastes good and it feels fresh and so I think I would continue using it for some time.

I love this toothpaste and have been using it for years. The taste is strong and a wee bit like liniment but I like it, I am a smoker and coffee drinker so need all the help I can get to have white teeth and fresh breath and this toothpaste is my personal favorite. My teeth are generally whiter than when I first started using it but nothing like the bright white on the tv ads.

I bought this toothpaste first for the whitening aspect, and second for the packaging. The red tube is very pretty. While this toothpaste has a great taste, and leaves your teeth feeling very clean, I am not sure how much it whitens your teeth. I began to feel like my teeth were looking whiter, but it seems it was wishful thinking as looking back at photos they had not at all changed.

I had poor expectations of this toothpaste.

I brought it about 7 weeks ago when it was on special just to give it a try.

While I'm not 3 or 4 shades lighter in toothie whiteness, there is a noticeable difference. Not so much whiter, just less yellowish.

The taste isn't too flash. Not minty fresh, just somewhat minty. The texture is fairly smooth. It recommends to only rinse your mouth with a very small amount of water after - my dentist recently told me to stop rinsing altogether but I hate the Stringy Slime some toothpastes leave behind - well this toothpaste does not do that. so flag the rinse!

I'm thinking I will grab another tube of this when it runs out... I'm interested to see if continued use makes any more difference.