Fudge Clean Blonde Violet Toning Shampoo Review

Nothing I have ever tried is as good as this. I have naturally red hair that I dye blonde. So with that being said my hair throws copper tones all the time. Its always a balancing act but I have figured out the ratio now wash two times with purple and then the next time with normal shampoo.

I was recommended this purple shampoo by my hairdresser, she told me its the best one out there and I definitely aggree! Just a tiny amount and your hair is a perfect blonde! My hair dresser told me that this even makes underneath the tips of your fingernails super white. It smells great and really does the trick, easy to lather and makes my hair feel great, and no funny colours. Its pretty pricey but if you use it right it should last you at least 6 months :) I reccommend the conditioner to go with it as well! Weirdly, my hair doesnt feel as smooth and soft as some of my other products but it definitely does its job with the toning and leeaves a lovely shine! Comes in a great big squeeze bottle and its easy to tell the difference between the shampoo and conditioner as each bottle is a different colour

This product was the most reliable out of the various products i used to get the orange pigments out of my hair when going blonde. It's quite strong so you only need to leave it in your hair for a short amount of time and you should be fine. It smells great and leaves your hair feeling good :)

This shampoo is amazing! With most purple shampoos I have to leave it in my hair for up to 30minutes before it even works but this shampoo I literally massage into my hair and it works straight away! I would not use anything else. This is all you need ;) the price is so reasonable as well!

i LOVE this purple shampoo, it has always been my number one fave , i always have an extra hid away for emergencys haha it really eliminates any coppery tones in my hair , leaving my hair looking great! it is very strong that i try not to leave it on too long as my hair can actually go purple! i really do recommend this product for any other blondes out there x

I have tried many purple shampoo products but nothing beats this. As a naturally mousey brown hair colour I dye my hair blonde often to avoid re growth and occasionally my hair will go very yellow or golden and this purple shampoo gets rid of that completely and gives a nice ashy colour to the hair, if used to often hair does turn purple but even that still looks nice.

I bought this product as a replacement purple shampoo to try something different when my usual one ran out.

It was quite well priced and the tube goes a long way (even on my booty length hair). I didn't mind the smell too much but it definitely wasn't my favourite.

I found that it dried my hair out really badly and I had to use extra treatments and serums on my hair to keep it feeling healthy. I also noticed when brushing my hair after using the shampoo that it was very tangled and I was shedding more than usual. The shampoo was also quite a 'bluey' colour rather than purple.

I found that it didn't tone my hair as well as I thought it would. Some parts stayed quite brassy while others were so cool they were almost purple silver - even after combing through (with painful knots) and making sure it was applied evenly..

I would buy it again only if I couldn't get my hands on the usual purple shampoo I buy

I recently died my hair blonde, it took 3 visits to the salon to get it the color i wanted but it kept going brassy quite quickly. I use this shampoo once a week and it makes my hair a beautiful silvery blonde while keeping my dark ombre roots the right color. The only downside is how dry your hair feels

Yes warmth in hair can be nice at times but when you're full on bronze/ginger you want it to go away and this toning shampoo does wonders! Recommended from the MakeUp Obsessives age, I gave it go. I had gone from Black to brown to Red then back to my natural blonde. Going from Red to Blonde was no easy feat but this shampoo helped me through the inbetween stages. I now use it every second shampoo to keep the brass away. Highly recommend.

I have used a million different purple shampoos as my highlights tend to throw a lot of gold, and to be honest, always found them a bit useless - but the fudge one is amazing. I love it. Since I've been using it, I have had so many comments on my colour.