Fudge Clean Blonde Violet Toning Shampoo Review

I've been using this since it came out a few years ago, definitely the best purple shampoo I've tried. First off it smells amazing! I leave it in for a few minutes, rinse then use my regular shampoo after. Takes the brassiness out of blonde and freshens the overall colour in between salon sessions. Affordable for a salon product too. A must-have for blondes!

I got blonde foils last year and my hair dresser said this would be the best product to get the coppery/brassy tones out and it works so well I would leave it in for 5 mins using once a week and my blonde looked amazing, Smells so good and my hair still felt great afterwards I find some shampoos can be a little drying but this is an all round great product.

This has worked really well for me so far. It is very, very purple lol and I got a bit of a fright when I kept flicking it onto the walls of the shower and the shower curtain, I thought it would stain but it washed off straight away. And the fact that you only need to use it once a week is even better. It'll last you a very long time, so it's not something you have to keep purchasing on a weekly basis. It smells real nice too, not too over powering, just enough to have your hair smelling clean. One thing I did find though, is before you apply it, you have to gently rub it into your hands before putting it in your hair (this is what the sales woman said to us before we left the shop) so I feel like it doesn't go as far as it would if you didn't have to rub it in first because I thought I had more than enough when I squeezed it into my hand, but I actually had to go back for more... But overall, I'm quite pleased with this product.

Was really awesome for lifting the orange in my hair, got alot for the value. Was really happy with the product! I over used it a little though because I enjoyed it to much and ended up with purple hands haha

I've just recently brought this after hearing good reviews. I am not blonde but do have balayage highlights in a caramel/blond shade. This took any brassiness out and refreshed the light shades making my hair look like it did after leaving the salon. It also wasn't drying, I have used Joico purple shampoo in the past and it made my hair feel like straw, but this left it feeling so nice!

This stuff is the best thing for peroxide hair! Tones the yellow right out. Is a super potent purple! All I have ever used when I was blonde!

This is the best blonde toning shampoo that I have used. The shampoo itself is really dark purple and it smells amazing. I usually lather this through my hair and leave for about 5 minutes and then wash it out. When I dyed my hair blonde using a "at home kit" my hair turned out ginger, this shampoo really helped get rid of the ginger brassy tones and turn my hair a nice light blonde. I would definitely recommend this product and I can always rely on it to work.

This product is amazing!!!! It works well for me, it has lightened my hair to a very pretty light blonde and taken all that horrible bronze / yellow out of my hair. It lasts for ages too. I will definitely be buying this again.

This is my favourite violet shampoo, after trying many. It tones down brassiness after one use. I like to leave it on for around 3 minutes to give it extra time to work. I only need to use it once a week to keep my hair non-brassy. I highly recommend this product!

Seeing that I have blonde highlighted hair I'm constantly trying to find ways to extend the blonde and hold of the brassiness. There are some toning shampoos that work better than others and the Fudge one is one of those. I didn't think that it was the best, as my hair did feel a little drier afterwards, but it did counter act the brass tones in my hair effectively. When paired with a good conditioner, I'm sure that it could become one of my staples.