Fudge Clean Blonde Violet Toning Shampoo Review

This product is amazing! It's by far the strongest toning purple shampoo I have every tried, it smells amazing and for $20 that 300ml of shampoo will last you at least 4-5 months if your using it twice a week. I purchased the 1L bottle and it lasted me over a year, at $60 I think it's a steal. There are a couple of things I love about it they are: - You don't need to leave it on very long or use much at all if you are already quite blonde as it will work really quickly on areas that don't have brassy/yellow bits, so focus more on your roots or problem areas. - After I have had my hair died I always follow up with this the next time I have had it died and focus it on my roots as I find they always go brassy no matter what. My hairdresser is amazing my roots just don't take to bleach the greatest. - This toner gives you the nicest silver colouring if you use it continuously, I love that look on platinum hair

The one thing I dislike is that it does dry out your hair so like I said in the tips section use a mask and or treatment daily or after use.

If you are a blonde that likes to have no brass/golden tones to your hair then you need to try this!

i use this product on every second wash, definitely tones blonde hair. best violet shampoo on the market from my experience

This purple shampoo is the only purple shampoo that i have ever tried, but i don't need to try any other brand as the fudge chean blonde worked really well for me. mMy hair was very orange/copper coloured but after a few washes with this shampoo i had noticed a dramatic change in the colour. It definitely made my had less orange and more white toned.

This shampoo is in my hair care ritual. I use this every second time I shampoo my hair, with the huge pump bottle readily at hand. After a visit to the salon, this shampoo is my saving grace as sometimes my hair comes out much more orange toned than I like, I prefer a very cool ash toned blonde to suit my complexion. I would advise people to be a little careful with leaving the product on too long, check it regularly while it is applied as it is so strong it can easily leave your hair with a purple tinge. Overall, I love the product it is a repurchased item of mine, with correct application and usage it will leave your golden locks perfectly cool toned :)

I used this in my hair when I had a sassy blonde fringe to go with my dark brown hair. I'd leave it in for a couple of minutes, wash it out and viola! No brass! I had a mishap with leaving it in too long and it going lilac, but I loved that and it was a bit of a signature of mine which I could achieve with only my shampoo ;) I highly recommend this, but not leaving it in too long unless you are deliberatly trying to go lilac <3

I read this product was one of the best toners and this proved to be the truth. Fantastic results and people noticed. You know its good when you get comments. Every now and then i would purposely go purple/silver colour. It creates a pastel effect like Katy Perry has had

This shampoo is amazing! With most purple shampoos I have to leave it in my hair for up to 30minutes before it even works but this shampoo I literally massage into my hair and it works straight away! I would not use anything else. This is all you need ;) the price is so reasonable as well!

This has to be THE best violet shampoo I have used.

It's really strong, so you don't really need to leave it in for very long before it works it's magic. Watch out if you are really platinum blonde - your hair will turn purple super quick!

I found that I only need to use it about once or twice a week once I had reached the level of Ash I was after.

I also found it was better to wash my hair with normal shampoo first, as this doesn't foam up well as a first wash, especially if you have long hair.

I absolutely love love LOVE this product. it is so amazing and take away all the yellow/orangey tones and gives your hair a really nice ash look. I buy this religiously and would never change it. A must buy for all blondes 

I have used a million different purple shampoos as my highlights tend to throw a lot of gold, and to be honest, always found them a bit useless - but the fudge one is amazing. I love it. Since I've been using it, I have had so many comments on my colour.