Fudge Clean Blonde Violet Toning Shampoo Review

I bought this product as a replacement purple shampoo to try something different when my usual one ran out.

It was quite well priced and the tube goes a long way (even on my booty length hair). I didn't mind the smell too much but it definitely wasn't my favourite.

I found that it dried my hair out really badly and I had to use extra treatments and serums on my hair to keep it feeling healthy. I also noticed when brushing my hair after using the shampoo that it was very tangled and I was shedding more than usual. The shampoo was also quite a 'bluey' colour rather than purple.

I found that it didn't tone my hair as well as I thought it would. Some parts stayed quite brassy while others were so cool they were almost purple silver - even after combing through (with painful knots) and making sure it was applied evenly..

I would buy it again only if I couldn't get my hands on the usual purple shampoo I buy

Great toner. Does a great job of getting rid of yellow tones in blonde hair! I find it to be quite drying so try do a deep condition afterwards. Use once a fortnight. I prefer Fanola toning shampoo as it has more of a silver tone compared to the results from Fudge. I would recommend Fudge to a friend.

This shampoo is very pigmented and strong. It definetly keeps blonde looking amazing, but be careful on really bleached porous parts as it can easily turn them purple of left on too much. Also I'd you are regularly using this product I recommend investing in a super deep conditioner as this shampoo really drys your hair out.

One of the very first purple shampoos I ever tried - it worked amazing for getting the very yellow tones out of my hair. Its a great product and not very expensive, considering it worked wonders on my hair!

It’s suuuuper potent stuff and works amazingly. I would recommend either mixing it in with your normal shampoo or just being mindful of how long you leave it in as it can tint your hair purple if you leave it in too long. Also invest in a good conditioner as it can dry your hair out. One of the best purple shampoos on the market though!

Fudge products are known to be very effective and intense I was recommend this by a hairdresser when i first ever went blonde, it's pigment is a beautiful violet/purple, the smell isn't horrible and the consistency is thick. the only thing i would say i dont like about this product is that it left my hair extremely dry and feeling horrible, It did however take the yellow tones from the hair, definitely need to use an intense conditioner afterwards. Its not up there as one of my favorite shampoos.