I have short, straight lashes, and using a waterproof mascara is the only way they will hold a curl from my eyelash curlers. An effective eye makeup remover is a must! The most effective ones I've tried have all had a bi-phase formula -- the "oily" part floating on top of the watery. You shake the bottle to mix the two up and use a cotton pad to remove.
The formula of Neutrogena's remover is really effective, although I find it leaves an oily residue -- much more so than its Clarins or Lancome counterparts. Not ideal if you plan on keeping your contacts in afterwards! However, at $15 for 112mls (Clarins is $46 for 125ml; Lancome is $66 for 125ml), that's a minor quibble.
The bottle design is simple and no-nonsense; my one complaint is that the opening is quite wide. It really needs a smaller opening to avoid wastage.
I also don't like that this contains benzalkonium chloride. They've obviously used it at a low enough concentration for it to not be toxic to humans, but it is toxic to marine life. I've started using plain oils to remove eye makeup, but will keep this around as a back up.
I use waterproof mascara religiously as I wear contact lenses. I have always struggled to get the "dregs" off my lashes with make up removing wipes. I happened to see this product on sale for $12.99 and decided to give it a go - best decision ever.
Application: Use a cotton circle and get a good cover of the product on it. It does it magic easily without having to flood your face with remover. No need to scrub or scrape, just wipe over your eyes and lids. For more stubborn mascara a quick rub back and forth is best.
Finish: All liner, mascara and shadow gone - a cotton circle per eye is a good guideline.
Bottle: Easy to use, small and compact without having to purchase one each week. I would like a flip cap rather than a screw though.
Tips: Make sure you have cotton circles on hand. If you use a flannel you will require too much product and tissues will leave fluff all over your face. Other than that - enjoy not having stained pillowcases any longer.