The first few times I used Aveeno I was amazed buy the texture of my normally dry skin but I have noticed that about an hour after application it leaves a very light powdery/clay like finish on my skin. It doesn't look bad but I don't like the feeling and can't resist touching it which can leave small streaks.
It does make my skin look beautiful and feel good initially but only when first applied after that it is no better than any other moisturiser.
Also I did not notice and improvement in my clean skin after prolonged use. Once you rinse it off my skin is just as dry and damaged as day one.
I use Aveeno Daily Moisturising Lotion on a daily basis for body lotion and I also use it on both of my children who have sensitive skin and they are both prone to eczema. I love that it has no smell and that it absorbs quickly into the skin. It's a regular on my shopping list, a little more expensive than other moisturisers but worth it in my opinion.