SugarBaby Tan of the Hour

I was surprised by the beautiful coconut, vanilla scent of this product, as most tans say they have a coconut scent or no bad smell, but I can always smell that tanning product smell. Not with this one though! It smells so good. It was easy to apply, though I wish I’d got a mitt instead of trying to use the back applicator for my whole body. It’s great to be able to see where I’m applying it due to the instant bronzing effect. I was worried it was going to be too dark given the way it is described on the bottle and the colour of the product before application, but if anything, it could be darker. This may be due to my hesitancy in applying it and worrying it would go too dark, so next time I will apply more and see if it’s darker. But it gave a beautiful golden, natural looking tan that has lasted several days with no flaking and no patchiness. 100% recommend, and my only reason for 4 stars and not 5 is that it wasn’t as dark as it said, but that may be due to my application, and also I prefer it a bit lighter as it’s much more natural.

OK, I am shook! I never thought this product could be better or compare to Bondi Sands or COMPARE to Loving Tan. This tan was so easy and quick to apply (with a mitt and the back-up deluxe mitt). The tan dried insanely fast, it didn't leave my skin feeling all sticky at all. I slept in the tan so it could develop overnight and I woke up with the most beautiful bronze tan - probably a bit darker than I was expecting but that just means it will last longer, and I can confirm it has! The scent is vanilla/coconut and wasn't overpowered by the classic fake tan scent at all. I am now on day 4 and the tan is holding up very well! I am super impressed and will definitely be buying this once I run out!

A very nice and very natural looking tan. Packaging is super cute and it smells amazing and doesn’t have that stinky fake tan odour just smells like a lovely moisturiser. I was slightly worried at first as the tan itself was a very dark colour but it goes on great and develops into a really beautiful natural tan/bronzed colour. It goes on really easily (cannot recommend a sugar baby tanning mitt enough) blends out great - would recommend working rather quickly but it’s very easy to use and blend. It’s a reasonably thick consistency tan so I feel like I used a decent amount I was worried it might be streaky but it developed great and really wasn’t streaky at all even on ankles and knees. I was originally slightly confused as the packaging said it would develop within the hour but then also says it’s not developed until 2 hours but don’t wash it off for 4 hours. But you are bronzed in the first hour and it just continues to get darker. Even though it says ultra dark I am a light to medium skin tone and I slept in this and it was a beautiful natural tan in the morning when I washed it off and wasn’t too dark or orange ish. It is uncomfortably sticky for the first 10-20 minutes so definitely follow the instructions and don’t get dressed for that time - I popped on a silk dressing gown and that was fine but wouldn’t hop into bed or put jeans on until it’s dried down. The back tanning strap is absolutely fantastic also. It is the quickest and most even tan I have done on my own back and it’s so easy. I really recommend this product.

I was super excited to try this as I am a huge fan of the Sugar Baby bronzer, but hate that it washes off.

This tanning lotion is pretty cool, the bottle looks great (and somehow eco friendly!?!) and the lotion is a dark brown almost gel like consistency. You can definitely see where you have applied, it goes on smoothly and evenly - a little goes a long way which I realised too late! - and dries quickly. It has a nice tropical scent but you can still smell it’s a fake tan until you shower or off.

It’s effective right away and goes really dark after a few hours. I put this on at night and wasn’t sure I had applied enough and woke up to a SUPER tanned bod! It’s definitely olive toned and picks up natural pigmentation on the skin, but it did settle a bit after a gentle exfoliation the next night. Even with the back applicator, it was quite tricky to get it even as the colour develops so dark. The longevity seems good too and lasts at least three days before going patchy.

This is definitely a welcome addition to my fake tan collection as I need all the help I can get. It looks a bit overly fake given it’s only just spring and I’m super tan, but for tropical holidays or in summer will look a bit more natural.

I was lucky to receive Tan of the hour to trial - this is my first ever Sugar Baby product and it did not disappoint. The tan packaging is eye catching with a pop of bronze foil and hot pink. It was also appealing to read the tag line “clean + kind + vegan”.

When applying my tan I noticed the formula was a thick cream texture and dark cocoa in colour. It was quick and easy to apply with a mitt, this does glide onto the skin silky smooth and leaves your skin brown to show any bits you may have missed. It also smelt divine, the scent of tropical coconuts.

I applied to my entire body from the neck down, smelling and looking like a brown tropical goddess. I used the Sugar Baby back & body applicator “The Back Up” to apply tan to my back but it was a struggle to apply evenly so I returned to my trusty mitt.

It did dry quickly and was not sticky, so after waiting 4 hours and washing off I hoped for the best after watching all my hard work wash down the drain. Directly afterwards I was slightly brown but not ultra dark as I had hoped, perhaps 5 hours or overnight may have the desired effect - although the next day I was nice and golden so it may take longer to develop than first thought.

Overall a very nice and natural tan, left my skin soft and I was very impressed at the shade (not orange) and the lack of streaks and patches! Will definitely use again and leave on for a bit longer.

Pros: As above the scent, texture, easy application, end result Cons: Needs to be left on longer than 4 hours for dark tan (I was a little disappointed that it had to be left on for 3-4 hours, the title “tan of the hour” did make me think it was going to be a quick tan solution)

Probably a bit to dark for my liking so go easy on the application. But overall it did what it said, gave an even tan. The smell wasn't to over powering like some tans on the market. I quite like it. I'd use again.

Firstly i have to say i am a newbie to self tanning lotions, i usually bathe on the sun but i shouldn't do this so trying to get into self tan. As not having many to compare to i found this one to be pretty good. I exfoliated the day before and then applied the next day. It smelt really nice, like i was in the islands. I didn't have a mitt so i applied with my hands, started at the top and worked my way down, i applied quite lightly though as i wasn't sure and didn't want to be dark dark. It went on nicely i thought. I left on for only 3hours and then had a shower. It gave me a nice glowing tan. I don't think it looks like a real tan from the sun though, in my opinion it looks a bit fake. But it's hydrating and overall much better for your skin. I would penalty purchase again because of how nice it smelt and the moisturizing benefits. Overall a pretty nice product.

I went into trying this product with high hopes that it would become my new go to fake tan however sadly it hasn't meet that expectation. Things I did like about the tanner are; I always appreciate a colour guard to ensure I can see where I've applied product and it has enough colour that you could go out start away and feel like you have some tan. It dried completely in about 10mins and didn't transfer onto my clothes or sheets. It was lightly scented and didn't have that tell tell fake tan smell. And went on so smoothly and left my skin feeling hydrated. It also kept it feeling hydrated for several days after application which other tanners often dry out my skin. And lastly I love that it isn't tested on animals, is vegan and clean. The two major things that let down this product for me were; the colour- unfortunately it's too orange for my liking. It definitely looks like fake tan rather than a natural colour. I prefer a more olive tone. If they changed this would be a big game changer. And secondly, even after following the instructions and exfoliating and moisturising the knees, ankles and wrists the colour still clung to those area and became over saturated. It even happened in areas it hasn't done that in before. I'm a seasoned tanner now so can avoid that with most other tanners.

SugarBaby Tan of the Hour is a really luxurious product to use! Overall it goes on easily and quickly and doesn't get patchy or weird once it starts to wear off. I do think that the formula could have been darker because I'm fairly pale and after using it, I didn't get the deep tan I was expecting, more of a bronzed glow - which is totally fine, but I was expecting it to be darker considering it says it's ultra dark. The bottle itself is a bit difficult to use because it takes a bit to squeeze it out of the small hole at the bottom, and I do worry it's going to get clogged over time. The texture of the product is amazing though! I squeezed it onto a mitt (always use a mitt with tanning products by the way!) and it was quite dark when it came out and was similar to a body lotion. Because of that, I was worried about how well it would rub in but it was fantastic! Really easy to apply and spreads very well. The scent of it was a bit weird, but it's not like other tanning products where you smell very obviously like you've tanned until you wash it off, the scent goes away pretty quick. Using this product with the SugarBaby The Back Up Deluxe Back and Body Mitt was amazing and made applying it to my back super easy. Overall, I loved the consistency and the fact that it aged well, but I would have liked a better bottle and a darker tan.