Aveeno Daily Moisturising Lotion is genuinely one for those who are looking for a 'safe' option. It's non-scented; in fact it's entirely fragrance free, which actually puts me off a little as I like my lotions fragranced.
The packaging indicates a natural product, with green and brown on a soft fawn background. I've had this in sachets, a large pump bottle, and small handbag sized bottles.
The lotion itself is white and creamy. It's a mid-thickness lotion that spreads well. Absorption is reasonably rapid, and there is a slight residue that lasts a moment or so before disappearing into hands. The lotion is non greasy, and I haven't experienced any form of reaction. It's been fine on freshly shaved legs, sunburned arms and already irritated areas (eczema etc).
This product contains colloidal oatmeal, which is soothing and healing. It definitely fulfils both promises. Your skin is left soft and smooth.
For me, with my not-so-sensitive skin, and preference for fragranced lotions, this is a bit unnecessarily gentle and lacks excitement. However, if you have any form of skin need, this could well be ideal, so it woul dbe worth checking out. Similarly, if you prefer your scent to come from perfume and your lotion not to mess with it, this would be ideal. It's a little on the more expensive side for a supermarket product, but the natural ingredients do justify the extra expense.
I love this moisturiser! I have dry and sensitive skin and it is one of the very few products which always gives me beautiful, soft skin.