This really is a great foundation for a 'drugstore' foundation. The coverage is medium to full depending on how much you use, it definitely buildable but you have to work quickly as it dries/sets in no time!
I found this lasts quite well on my skin during the day, I tend to wear this over a BB cream and use my fingers to blend it out - a damp sponge also does a great job.
Since discovering this foundation it is the only one I use! Light weight and smooth, when applying this foundation never looks cakey! I like that you can build up to the amount of coverage you want and the product doesn't settle in to your fine lines/wrinkles. I like to pump a small amount of product on to my fingers, stipple this on to my face and then use a flat top brush to buff out. Although the bottle is small, you dont need a large amount of product so this foundation will last you quiet a while, which is a bonus for the price!