We always purchase our toothpaste while doing the grocery's.
This would be a family fav, the taste is great and it leaves you with long lasting fresh breath. We have not noticed that the paste whitens our teeth but we enjoy the other benefits like strengthen tooth enamel and protecting from cavities so do not mind about the lack of whitening.
The packaging is attractive and we like the flip top (hate the screw caps)
Cant go wrong for a great toothpaste at a great price
I personally don't use anything other than Colgate. I have been living in Europe for 6 months and it's the only brand I trust. I have sensitive gums so can't use the whitening paste but triple action is perfect and always leaves my breath fresher for longer in comparison to other toothpastes