Colgate Optic White Toothpaste review

More so brightens, not whitens. Would use it to maintain a teeth whitening than actual whitening. It also kinda stings my face as I wash my teeth in the shower so it must have some active ingredient in it. It definitely works.. but more so a maintenance toothpaste.

I started using this to whiten my teeth and it's done a decent job. It has a classic toothpaste taste so nothing different from the others when it comes to taste. Using this consistently day and night is key to seeing results. I will say the results are not blowing me away but slight changes in shades are visible. A little goes a long way with this toothpaste so don't need much on the brush. It is more on the expensive side considering the size but if looking for whitening definitely worth a try.

I found when using this toothpaste vs when using another it did make my teeth whiter but I only noticed when I switched to a different toothpaste. I quickly switched back as no other toothpaste makes my teeth feel as clean. I have converted my boyfriend also and he feels other toothpaste dosent leave his breath as fresh as this.

I've tried other whitening treatments and had sensitivity and little/no results. This is actually very good! I definitely noticed a difference in a month, not Hollywood white, but definitely whiter, and I didn't have any problems with sensitivity. It tastes different from normal toothpaste, but I got used to that quickly, and as a bonus it somehow makes my teeth feel cleaner.

After seeing the adds for this on tv I was a bit skeptical, but ive been using it for a while now and even my husband has noticed a change in my smile!! Its not something that happened straight away but maybe 3 weeks later I started noticing a whiter appearance to my teeth. Great product. Something we will keep using in our house

I really like this and think it does a pretty reasonable job of whitening. We are on our second tube of paste (hubby uses it too) and two friends commented recently that our teeth look whiter, so it must be working (it's hard to notice the difference on yourself when you look in the mirror frequently). I love the taste of this - and how it leaves my breath (!) and it does a good job of cleaning. I'll be buying it again.

I had seen an improvement in the colouring of my teeth but it seems like a product you'd have to use multiple times in order to see a good result and also stick to the same paste

I had heard that this toothpaste didn't really do what it said it would, but after using it for about a month I have noticed that my teeth are a lot whiter! Especially in photos they are looking much whiter.

I liked this toothpaste and I do feel it whitened my teeth. I like the way it felt (texture was nice)and the taste was pleasant. I feel like it cleaned ,my teeth very thoroughly as well as whitening them.