I only have this in one shade, Lust for Blush, and I'm not planning on purchasing more shades. That being said, I don't actively dislike this product, I just think it's not particularly amazing.
The actual shade is beautiful - a perfect neutral pinky-nude that doesn't wash me out/look too Barbie-pink like many shades do. It's got decent pigmentation; it goes on fairly sheer with one swipe, but can definitely be built up to a higher opacity.
The formula is very smooth and lightweight feeling, and does glide on nicely. Although it's not drying in and of itself, I personally don't find it to be actually moisturising either, so I still wear a lipbalm underneath.
It doesn't have an offensive or really strong smell - it's slightly sweet and lollyish if I think about it, but it really isn't something that I notice if I'm applying it. It doesn't have a taste either, which is something I really appreciate.
The thing that lets this product down, in my opinion, is the lasting power. Obviously it doesn't claim to be super long-lasting, and I'm fine with that, but in reality it only lasts about an hour, if that, before it's faded mostly away. (It doesn't hold up to eating/drinking at all, but I don't really expect most lip products to do that, so it doesn't bother me.) That's why, even though I like this particular shade, and the formula is comfortable to wear, I won't be purchasing other shades, and I probably won't repurchase this shade once I've run out.
Overall: I don't hate this any way, but the lack of lasting power means I don't really recommend this to most people.
Very pretty nude shade, equal amounts of nude pink/peach and beige. Not particularly flavoured which I appreciate, smooth to apply, but formula and texture is very much a tinted lip-balm, nice over a nude liner but doesn't last very long, infact it seems to feel as if it is sliding off my lips a little as the gel-ness of it warms up. Nice packaging and shades - overall a lovely tinted balm, but don't go expecting great pigmentation or hydration.