I was drawn to this lipstick because of the super cute packaging. I bought the shade 'Poisonberry' thinking it would show up as a dark purple like in the tube. Unfortunately the coverage isn't as opaque as I'd hoped and gave more of a magenta shade.
It lasted about 2-3 hours (without eating) which wasn't the best I've ever had but I was okay with re-applying since it gave me a chance to pull out the gorgeous tube. It smells very similar to that of a MAC lipstick (sweet vanilla). The formula is super creamy and keeps my lips hydrated, although I do wear it with the fear that it will just melt off.
I will not be re-purchasing this particular product due to the fact that there are so many better alternatives that give better colour pay-off. Not to mention the controversy that surrounds the company.
I own "My beautiful rocket." You only need to apply this product once for a colourful lip that lasts for 5-6 hours. The formula is quite dry and this may be what makes it quite long lasting. There isn't really a fragrance which makes it very natural. The product is vegan so it is friendly to the animals.
Tips: Apply a good lip balm prior to use. Wipe off lipbalm before applying the lipstick or it could be too creamy and not as long lasting.