When I decided to do this review I had no remaining faith in home hair dye. I can now say that faith is renewed with this product.
Opening it up it had the usual 3 bottles of stuff gloves and instruction manual. Mixing the colourant and developer together I realised immediately that this product was going to be different to all the other box dye jobs. The colourant tube was short and fat making it easy to squirt ever drop out and the smell!!!! No more strong overpowering eye watering toxic smell. I was so pleased that through out the process it smelled, dare I say it, good. Almost fruity. My friend however did find it tricky to put the gloves on ~ my one and only complaint ~ as they were far too small for their rather smallish hands so I'd hate to try and do this solo without any other gloves available. Anyway once the dying was done there was no obvious staining on my skin and found it very accommodating that the developer time was only 20minutes. However as my hair is quite long it took awhile to get to the waiting stage and as such my colour has come out darker than desired but that is definitly a user fault. Another thing I loved was the larger than normal conditioning bottle that was provided. This has lasted me 4 washes and it would of been more if I wasn't so gun ho with it. In my showers that have followed only one had a small amount of colour wash out which I expected with the very first shower the following day but have had no problem since and after a week my hair still looks like it was done the day before. In past at home dyes with big name brands, I've had weeks of visible wash out in the shower and faced over bearing smells long developing time not enough conditioner and short lived shine and colour I am so happy that this product, in my opinion, has delivered on all its promises. My hair looks bold, shiny, healthy and sexy!
I recieved this product in a trial team in the shade chocolate and made a big mistake. I used it over my already light blue hair, meaning my hair went a dark green colour.
You get an average amount for a home dye in the bottle and it seemed to go far in my thick shoulder length hair. It doesn't have a terrible smell and doesn't make your eyes water and nose dry up.
You get a lot of conditioner in the bottle and it is reusable, my only problem is that it smells like head lice cream.
It left my hair very soft and shiny, but the softness didn't last for very long which was quite upsetting.
I would definitely try this product again, but only when my hair fades out a lot. This review will be updated when I use it again :)