L'Oréal Paris ELVIVE Anti-Brassiness Purple Shampoo Reviews

I purchased this from the beauty vault! I was in need of a new toning shampoo. The bottle was smaller than I thought 200ml. The scent is nice though and actually is very close smelling to a favourite shampoo + conditioner of mine from Garnier - the coconut water one though this doesn't smell like coconut and the Loreal is more subtle. I found this product to do a good job at toning yellow / brassy hair making it nice and cool ashy/white but I disagree with the claim that it hydrates the hair. I didn't buy the conditioner because I prefer conditioner without silicone or diamenthicone and the purple conditioners are never as strong at toning as the shampoos. At 9.99 your looking at 20 dollars for the pair which would be considered cheap compared to forming out for a salon brand toner. I would consider buying the shampoo again as it is quite a pigmented purple. Have tried other brands of shampoo for toning and the deeper the purple colour the better they tend to be and this one is quite deep. A good option.

This is mu favourite purple shampoo. Now that i know it doesent turn your hair purple i am more confident in using it ans leavinh it on longer.

Of courae this is one of my vault gems. Rhe consistency is a runny purple formula ans it comes in a gorgeous puple shiney bottle.

It foams up fast ans makea lots of bubbles that i love. It smells good fruity. It takes out al the brasy yellow colours and males my hair look blond amd beautiful its gives it lots of body and shine aswell.

I love this shampoo and i wilp be purchasing this fot a long time

I purchased this shampoo as i wanted to see if i could brighten up my hair before i re-dyed it.

The color is out of this world. It actually looks more pigmented than a lot of dyes I've seen and used! It smells really good too, which is a nice bonus.

I've tried dried and wet applications and i think they are both as effective as each other so i stuck with the wet. Applied and left for 3 minutes while i did other things and then rinsed.

Honestly.. results weren't that wow. I used it several times a week vs the once a week as the bottle suggests as I wanted results and was getting itchy feet to bleach my hair too. Perhaps it would be better with the conditioner following but yeah, i dont think I'd repurchase.

I purchased this for my daughter as I used an ombr`e dye on her brunette hair. If was left with an orangey tone. Well this has toned that down nicely to give a nice colour. It can stain the scalp a wee bit. Her hair is shiny and soft not dry at all and the important thing is that she is happy with this and will continue to use it. This smells nice too. Use for the longest recommended time for best results.

Quarantine was an opportunity to stop dying my hair so I went grey (naturally) I bought these shampoo as when you have grey hair you can ended up with unwanted yellow and orange tones , I used it once every two weeks and combination with the conditioner of the same brand , leave you grey hair with a nice shiny color and not does not leave you hair purple! neutralizes those unwanted yellow tones , perfect for blondes as well ,my experience from a person who has salt & pepper hair .

Retail at more supermarkets and chemists at $9.00

I decided to try this out after reading all the positive reviews about how good it is at eliminating the brassy look and I have to admit I was pleasantly surprised at how well this worked.It has a really nice scent to it which I loved because there is nothing worse when your shampoo smells horrid.The shampoo does feel rich and luxurious to use and lathers well so you don't need to be using a ton of it to get the job done.I left it in my hair for a good 5-8 minutes because my hair really throws a lot of goldy tones and needs just that bit more longer to work.The purple shampoo did not stain my hands at all but I did wash them thoroughly with soap however there was a slight tinge under my nails which eventually washed off after a few scrubs in the shower.I liked how the formula was not too runny and therefore less waste because the consistency was a good thickness.I will definitely be using this again it's very affordable and available where I shop plus it actually works to my satisfaction.

I brought both the shampoo and conditioner, the shampoo after a few washes brasiness faded and maintained the blonde. I did leave it in for about 5 minutes.

For a supermarket purchase I was pleasantly surprised and also the scent was really nice in comparison to some alternative brands.

I do prefer the L'oreal SeriExpert in comparison to this, but for the price it isn't bad at all and worth every cent.

This works great on my highlights, but i use it every second wash, as using it every day dries out my hair and leaves a purple shine when using the product to frequently.

I needed to try something on the cheaper side to goldwell and fudge purple shampoo as we didn't have the money to spare on those luxury items that week so I took a leap of faith and brought this in my weekly supermarket shop from countdown and the results were so good, right up there with the salon brands.